SB launches new cocktail competition

The Spirits Business is set to launch the Great British Summer Cocktail competition in partnership with leading London bar Mews of Mayfair.

Brands across the spectrum of spirits categories are invited to submit cocktail recipes that encapsulate the “ultimate taste of summer”.

At the end of July, these recipes will be presented to a panel of industry professionals who will select the 10 most innovative and exciting serves to be featured at a consumer event at Mews of Mayfair on Tuesday 9 August.

During the evening, each guest will have the opportunity to taste any three of the 10 final recipes and will be asked to vote for their favourite. The winning cocktail of the competition will take pride of place on Mews of Mayfair’s menu.

“This is a wonderful opportunity to get your spirit promoted in one of London’s most exclusive venues,” said Charlotte Wise, events co-ordinator at The Spirits Business magazine.

“Moreover, working with popular London magazines and websites such as Time Out and YPlan guarantees high consumer footfall to boost the profile of your spirit.”

Initial judging of the recipes will take place at the end of July and successful brands will be contacted by the beginning of August to arrange sample delivery of their stock for 9 August.

For more information, or to enter, please contact Charlotte Wise at charlotte@thedrinksbusiness.com.