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Pink Pepper Gin celebrates Waitrose deal

Boutique French distillery Audemus Spirits has secured listings for its flagship Pink Pepper Gin in 130 Waitrose stores across the UK.

Pink Pepper Gin has secured listings in 130 Waitrose stores across the UK

The Cognac-based distillery said Pink Pepper Gin has experienced “great success” across the UK on- and off-trade since its launch in the market in 2014.

The brand became a “top seller” in Harvey Nichols and witnessed a “great reception” in Selfridges and 31Dover.

In addition to its new listings in Waitrose stores, Pink Pepper Gin will continue to be sold through Waitrose Cellar online.

In the on-trade, the brand will continue to expand its reach with listings on cocktail menus in bars such as Pollen Street Social, Balthazar, Chiltern Firehouse and Holborn Dining Room.

Pink Pepper Gin, is vacuum distilled in a rotavap and contains nine botanicals, including pink peppercorns, juniper, cardamom, and a honey distillate.

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