Evan Williams unveils veteran-inspired design

Evan Williams Bourbon is celebrating American war veterans this summer with a custom red, white and blue edition of its Black expression.

Evan Williams Bourbon has launched a celebratory American veterans bottle design

The bottle design is available exclusively throughout May for Memorial Day and will remain on sale until 4 July throughout the US.

Decorated with stars and stripes, the bottle is finished with custom labels detailing individual stories about the 10 Evan Williams American-Made Heroes.

“Evan Williams is proud to work directly with our chosen military heroes to showcase their achievements in the military and in their communities,” commented Chris Ratterman, Evan Williams Bourbon brand manager.

“The American-Made Heroes programme encompasses the spirit of Evan Williams’ American heritage and those who protect the American spirit day in and day out.

“Every hero has a story, and Evan Williams is honoured to share them.”

Evan Williams Bourbon is also inviting members of the public to nominate a military veteran to win a US$250 prize and the chance to be selected as one of the next official Evan Williams American-Made Heroes.

Nominations and further details can be accessed online at www.american-madeheroes.com.

Bottled at 43% abv, the American Hero Edition Evan Williams Bourbon bottle is available at an RRP of US$24.99 per 1.75L.