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Burnett’s Vodka rolls out patriotic ‘party’ bottle

Heaven Hill-owned vodka brand Burnett’s has unveiled a limited edition red, white and blue bottle design to improve shelf standout during summer 2016.

Burnett’s has revamped its vodka bottle for summer 2016

Available nationally in the US from May onwards, the USA Party Edition bottle is designed to be an “ode to the stripes” and features a paint splattering across the middle.

“It’s all in the name – Burnett’s Vodka is bringing more fun with a revamped look to celebrate the stars and the stripes,” said Reid Hafer, senior brand manager.

“From rooting on the USA to celebrating independence, there’s no shortage of ways to experience the American spirit this summer. The Burnett’s USA Party Edition is your ticket to a nationwide party for the red, white and blue.”

The launch of the new custom label, which is available on the brand’s 1.75 litre bottle, is supported with custom shippers, case card and shelf facings.

USA Party Edition is available for an RRP of US$15.99 and is bottled at 40% abv.

Earlier this year the brand launched new flavour variant, Cucumber Lime.

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