Ballantine’s Brasil touches down in AsiaBy Kristiane Sherry
Ahead of the Rio Olympics this summer, Pernod Ricard Travel Retail Asia has launched spirit drink Ballantine’s Brasil in the region.
Made from Scotch whisky selectively cask-steeped in Brazilian lime peel, Ballantine’s Basil was first launched in Europe in 2013 as a 35% abv “spirit drink”.
The product is now also available from selected travel retailers in Asia at an RRP of US$22.
Pernod Ricard Asia Travel Retail describes Ballantine’s Brasil as “an innovative fusion of the traditions of Scotland mixed with the passions of Brazil”.
Its signature serve, Highland Samba, is a mix of Ballantine’s Brasil and lemonade, served over ice and topped with two freshly-cut slices of lime.
“There is a huge opportunity for spirit drinks that are made with whisky, as it’s an exceptionally dynamic new category that is already demonstrating a strong rate of growth,” Peter Moore, global brand director for Ballantine’s, said at the initial launch event.
“Ballantine’s Brasil is a venture into new territory for us, but we’re excited to have a product that can take advantage of this opportunity and one that can truly inspire those who have not yet found their perfect way to enjoy a Scotch whisky drink.”