Snow Queen refreshes design for anniversary

Calibre Brands-owned Snow Queen Vodka has released details of a bottle redesign ahead of the product’s 20^th anniversary later in 2016.

Snow Queen Vodka has refreshed its bottle redesign ahead of its 20th anniversary

The new design features the queen motif in a brighter blue, with silver text and updated white detailing to the sides.

“We feel that the understanding and perception of ‘premium’ has evolved and therefore we have adapted our latest batch of Snow Queen Vodka to look more premium,” said distribution director Oleh Bashutskyy.

“We feel this design change is a positive move for all involved with our brand.”

While the bottle design has been subtly updated, the vodka recipe remains the same as does the price positioning.

Miniature formats, 70cl and 1-litre Snow Queen Vodka variants will be available in the UK with the updated design later this month, with other sizes to follow.