Justin Rose named Glenmorangie ‘golf ambassador’

LVMH-owned single malt Scotch brand Glenmorangie has announced British golfer Justin Rose as its new “golf ambassador”.

Rose, who rose to prominence as a 17-year-old amateur at the 1998 British Open, will feature in Glenmorangie’s campaign and star in a series of brand films around The Open Golf Championship, which takes place in Scotland each year.

Glenmorangie has sponsored The Open since 2012, and the whisky became ‘The Spirit of The Open Championship’ in 2014 as part of a three-year deal.

Rose, who is currently ranked 7th in the official world golf rankings, said: “It is an honour to forge a partnership with such an iconic malt whisky and I am excited to be part of Glenmorangie’s plans to celebrate The Open Championship and what it stands for.

“Glenmorangie is a whisky I enjoy, and I have an appreciation of the history, traditions and years of experience and dedication that have gone into crafting its unique flavour and finish”.

Marc Hoellinger, president and CEO of The Glenmorangie Company, added: “We are delighted to introduce Justin as an ambassador for Glenmorangie, The Spirit of The Open. Justin has inextricable links with The Open Championship, an event we have proudly partnered with for a number of years.

“A proven winner, Justin leaves no stone unturned in his quest to be the best. At Glenmorangie, it is a belief in being unnecessarily well made that drives the creation of our award winning whisky. There is a great deal of similarities in both our approaches and what we are trying to do in our respective fields”.

The Open 2016 will be played at Royal Troon, Ayrshire, from 12-17 July 2016.