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Johnnie Walker Green Label gets global revival

Diageo will re-introduce Johnnie Walker Green Label, a 15-year-old blended malt withdrawn four years ago, in response to “popular demand”.

Diageo is to reintroduce Johnnie Walker Green Label as part of its core range
Diageo is to reintroduce Johnnie Walker Green Label as part of its core range

Johnnie Walker Green Label is a blend of four single malts: Talisker, Linkwood, Cragganmore and Caol Ila.

The product was discontinued in all markets excluding Taiwan in 2012, but is now making a global return as part of the Johnnie Walker core range.

“Johnnie Walker Green Label is an exceptional whisky which is a tribute to the craftsmanship of our blenders and their great skill in selecting and blending malt whiskies to deliver a rich, multi-dimensional and balanced flavour profile,” said Guy Escolme, Johnnie Walker global brand director.

“We have listened to our customers and consumers and we are responding to popular demand to bring it back into our core range. Johnnie Walker Green Label has always had a following and releasing limited volumes of it in the US and Australia this year to mark the tenth anniversary of its first introduction has revealed how much consumers have missed Johnnie Walker Green Label and want to see it back. We’re thrilled to be able to respond to that.”

Jim Beveridge, Johnnie Walker master blender, added: “The challenge of Johnnie Walker Green Label is to have a wide flavour spectrum from malts matured for 15 years in American and European Oak, ensuring that those flavours really complement each other and work in harmony to create a blend of great complexity which, at its heart, is true to the Johnnie Walker style of big and bold flavours with a signature smokiness.

“Crafting this blend is all about making the aromas more pronounced and vibrant, allowing us to shape a blend that has the depth of character which just isn’t possible from one malt whisky alone.”

Johnnie Walker Green Label is bottled at 43% abv and will sit between Johnnie Walker Double Black and Johnnie Walker Gold Label Reserve, with a recommended retail price of £40.39 for 70cl in the UK/£44.99 for 1-litre in travel retail.

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