Blackheart Rum sponsors fighter Phil Davis

Heaven Hill Brands-owned premium spiced rum Blackheart has agreed to sponsor Bellator MMA (Mixed Martial Arts) Light Heavyweight Fighter Phil “Mr Wonderful” Davis.

As the fighter’s premier sponsor, Blackheart Rum branding will appear on Davis’ in-fight gear and throughout his social media and digital platforms.

In addition, Davis will appear in Blackheart retail promotions via collateral and local appearances.

“We are excited to be working with and supporting Phil ‘Mr Wonderful’ Davis,” commented Hannah Venhoff, Blackheart brand manager. “We are thrilled to align with a fighter that is quickly becoming one of the best in his class and who will represent the brand well.

“As the official sponsor of Phil Davis, our focus is on supporting his continued Bellator success, as well as creating an opportunity for Blackheart to engage with Bellator fans, and the sport in general, on a deeper level.”

Blackheart Rum first became the official rum of Bellator MMA back in June 2015 and has exposed its branding on in-cage and arena signage, social media platforms and in-event and on-air features and advertisements throughout all Bellator fights.

Davis is the number four ranked fighter in the USA Today MMA light heavyweight rankings and was named the first Bellator MMA Dynamite 1 Light Heavyweight Tournament Champion in September last year.

“I fight for one of the best teams in the sport and it seems fitting that I now have the opportunity to represent a brand that is a champion in their market place as well,” Davis said. “I’m also thankful that being edgy and bold places me in the company of people who know all about it.

“I am so excited about this partnership with Blackheart Rum and I can’t wait to wear Blackheart in the cage for the first time. It will most certainly be a special moment.”