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BB&R ‘brings case’ against Savant Spirits over trademark
Australian importer Savant Spirits has received a cease and desist letter from Berry Bros. & Rudd over an alleged trademark infringement of the ‘No.3’ marque.
Berry Bros. & Rudd is said to have sent a cease and desist letter over the ‘No.3’ trademark
The UK based drinks company produces and markets No.3 London Dry Gin and holds a Class 33 ‘gin’ international trademark registration for ‘No.3′.
Savant Spirits started importing Zuidam Distilleries’ Flying Dutchman No.3 rum into the Australian market in February 2016.
Savant Spirits director Ben Luzz told The Spirits Business he was “shocked” to receive the cease and desist letter shortly after imports began.
The letter was said to demand the immediate cessation of the importation and distribution of Zuidam Distilleries’ Flying Dutchman No.3 rum in Australia due to a purported international trademark infringement of the use of “No.3”.
Berry Bros. & Rudd declined to comment when approached by The Spirits Business.
“It is despicable that the big boys at BB&R are taking such an aggressive stance against us and positively ludicrous that they would think consumers would confuse the two products,” said Patrick van Zuidam, master distiller at Zuidam Distillery.