Serata Amaretto gets packaging redesign
Liqueur and wine importer A. Hardy USA has unveiled a new label and packaging design for its Italian liqueur Serata Amaretto di Piemonte.
A. Hardy USA has redesigned the packaging for Serata AmarettoThe rounded bottle shape features gold text and a blue moon motif, with the pack refresh said to improve on-shelf standout.
“We wanted an authentic Amaretto that was created in Italy using ‘old school’ methods. When we discovered Serata Amaretto we knew we had found the ideal Amaretto to offer our distributors,” said A. Hardy USA president, Mark Levinson
“The attractive packaging gives it solid shelf appeal. And, it has proven to be a consistent seller in the U.S. market.”
The almond-based liqueur’s name translates as ‘evening’ in Italian. It is marketed as an after-dinner drink or as a base for cocktails, including the Amaretto Stone Sour.
Serata Amaretto will be available in its new packaging across the US from May 2016, retailing at US$22.99 for a 750ml bottle.
A. Hardy USA introduced Fiorente Elderflower Liqueur to the US market in February 2016.
