Roust Group introduces Żubrówka Black

Roust Group has launched Żubrówka Black, the “only” Polish vodka to use charcoal from Białowieża oaks in its filtration process.

Żubrówka Black is the “only” Polish vodka to be filtered using charcoal from Białowieża oaks

Roust Group says the new expression marks “a new chapter” for the Żubrówka brand, as the “only” Polish vodka to undergo a filtration process using charcoal from Białowieża oaks.

Water for Żubrówka Black is drawn from springs in the Białowieża Forest, while the wheat used for producing the neutral spirit comes exclusively from Polish farms.

Alicja Jelec, vodka category marketing director, said: “This incredible vodka is enclosed in a truly innovative packaging: the first bottle in the market made of black transparent glass which emphasises the luxurious liquid inside the bottle.

“The long neck makes pouring easier while the bison grass engraving connects with the brand’s roots.

“Pure super premium vodkas are the most dynamically expanding segment of our market. Żubrówka Black will successfully complete with the international vodkas that currently dominate the segment and is set to revolutionise the category.”

The launch is supported by an integrated campaign consisting of POS across stores and high end restaurants linking PR and social media.

Żubrówka Black will be available in Poland from March in 500, 700 and 1,000ml bottles.