Cellar Trends signs up Underberg and Grasovka

Family-run distributor Cellar Trends has strengthened its liqueur and vodka portfolio with the addition of Underberg and Grasovka Vodka.

Cellar Trends will now handle all UK sales, distribution and marketing for both brands and the wider Underberg product range, including Asbach, XuXu and Pitu.

All natural, sugar free digestif Underberg is made from aromatic herbs and spices from 43 different countries. The product is typically served after a meal and is said to have soothing properties.

Grasovka is a Polish grain vodka infused with bison grass. During production, the spirit is strained through a bed of dried grass several times for a “naturally flavoured” liquid. Each bottle contains a blade of the grass, reflecting the spirit’s origins.

“We’re delighted to announce the addition of these brands to our portfolio and we look forward to helping Underberg and Grasovka strengthen their footholds in the UK market,” said Cellar Trends sales and marketing director, Terry Barker.

“Both brands offer such a unique taste and with their exceptional heritages, we are sure they will add a new dynamic to our portfolio.”

In January 2016 Cellar Trends bolstered its whisk(e)y portfolio with the addition of Rebel Yell Bourbon, Togouchi Japanese Whisky and Akashi Japanese Whisky.