WSTA creates interactive global exports map

The Wine and Spirit Trade Association (WSTA) has launched an interactive Global Exports Map (GEM), providing its members with “essential knowledge required to grow their businesses abroad”.

The WSTA’s Global Exports Map can only be accessed by the association’s members

Members of the WSTA can use the map to “visualise the size of markets” and “get an overview” when deciding where to target exports.

Key facts are provided for each of the 10 featured non-EU markets, along with advice on local regulations.

The map also features information on protecting intellectual property, rates of import tariffs and duties, product standards and import registration procedures.

“GEM is the one stop shop for anyone looking to drive their drinks into new markets – and especially for new exporters,” said Miles Beale, chief executive of the WSTA.

“By clicking on a country our WSTA members will be given information which will help when deciding their exports strategy and which new markets to approach.”

Beale added that the WSTA has created the map to “demystify the global market and help open up opportunities for growth”.

The association is currently campaigning for a 2% cut to wine and spirits during the upcoming Budget Statement, claiming this will boost exports further.

“Currently 1.1bn litres of spirits are exported to foreign markets, including 140m bottles of British Gin, a 37% increase in 5 years,” said Beale. “We believe that access to new markets and the promotion of quality British products can see this rise continue.”

According to WSTA data, between April and December 2015, spirits revenue went up 4% following a 2% duty cut in last year’s Budget. This compares to a spirits revenue decline of £11m in 2014.