The Balvenie serves up ‘craft’ with Michel Roux Jr
William Grant & Sons-owned single malt The Balvenie has partnered with award winning chef Michel Roux Jr to launch The Craftsmen’s Dinner, a series of six short films exploring ‘craftsmanship’.
The Balvenie has teamed up with chef Michel Roux Jr for a series of short filmsThe film series, the trailer for which has gone live today, depicts the two-Michelin starred chef meeting and discussing the skills of five craftspeople: one of the few remaining knife-makers in the UK, a music-loving salmon smoker, an organic farmer, a potter and a sparkling wine producer.
The series concludes with Michel preparing a ‘craftsmen’s dinner’ for the individuals, using contributions from each artist. The menu features the smoked salmon, with food served on the handmade plates.
Stories featured in the films include the tale of Ole Hansen, a salmon smoker who plays piano to his produce in the belief it will contribute to the taste.
“I have tremendous respect for people who dedicate the years required to mastering and perfecting their trade, so it was a fantastic experience to work with The Balvenie on this project, and to meet such talented individuals,” said Michel Roux Jr.
Jonny Cornthwaite, senior brand manager, The Balvenie, added: “Celebrating exceptional craftsmanship is at the heart of everything we do for The Balvenie; so it is a privilege to work with Michel Roux Jr and these six individuals who really capture the heart of our brand ethos.
“The Craftsmen’s Dinner is our largest and most ambitious project to date; and we’re very excited to introduce the series to the public.”
- The films will be released at on the following dates on The Craftsmen’s Dinner YouTube channel:
- 15th March 2016 (Ferraby Knives)
- 29th March (Grierson Organic)
- 12th April (North Street Potters)
- 26th April (Ridgeview Wines)
- 10th May (Hansen & Lyderson)
- 24th May (Craftsman’s Dinner)
