Suntory bolsters strategy with spirits shake up
Japanese drinks group Suntory Holdings has reorganised its spirits arm to “strengthen mid- and long-term strategy”.
Japanese whisky maker Suntory has reorganised its spirits divisionSuntory Spirits Limited’s Business Planning Department will be reorganised, with the creation of the Business Strategy Planning Department and a new Business Planning Department.
The unit’s Whisky Brand Department and Imported Liquor Marketing Department will be integrated into the new Whisky / Imported Liquor Marketing Department, with the aim of enhancing marketing efforts.
In addition, a new International Strategy Department will be established to expand Suntory’s Whisky Strategy Department and “bolster global strategy”.
Suntory Spirits, maker of Hibiki Japanese whisky, has also appointed Nobuhiro Torii and Yasuhiko Kamada to its executive board.
The organisational changes will come into effect on 1 April and will only affect brands sold under Japan-based Suntory Spirits. Beam Suntory – created following Suntory’s US$16bn acquisition of US group Beam Inc – operates as a standalone entity.
Earlier this year, Suntory confirmed plans to significantly expand its ageing capacity for Japanese whisky amid reports of stock shortages across the sector.
