Southern Glazer’s reveals regional execs

Southern Wine & Spirits of America and Glazer’s have revealed the regional commercial structure that will be implemented once the merger of the two firms is complete.

Southern Wine & Spirits of America will merge with Glazer’s Inc later this year

Southern Wine and Spirits of America and Glazer’s announced their plans to combine earlier this year, and revealed earlier this week the company’s intentions to create a new distribution unit for Bacardi, called Transatlantic Spirits. 

The joining of the two companies is expected to be completed at the end of the second quarter of 2016.

Brad Vassar, Southern Glazer’s future executive vice president and chief operating officer, said: “We are pleased to announce today that Southern Glazer’s will begin its work with the most experienced and talented group of commercial leaders in the industry.

“Our regional structure will empower our leaders and their teams to more effectively and efficiently serve our suppliers and customers, positioning the new company for growth and success.

“We congratulate these leaders on their appointments and look forward to communicating additional commercial leadership appointments as our integration planning process continues.”

Each reporting directly to Vassar, the commercial leadership team will include John Wittig, president, Eastern region; Mike McLaughlin, president, Central region; Patrick Daul, president, Western region; and Kevin Fennessey, executive vice president, commercial operations.

Shelly Stein, president and chief executive officer of Glazer’s, commented: “This is another example of how the Southern Glazer’s combination will enable us to lead the way in our industry, combining quality of service with excellence in execution at all levels.

“We will have the right people and the right strategy in place from day one to help our suppliers and customers reach and exceed their business goals.”