Sierra Tequila reveals coffee-flavoured liqueur

As the trend for coffee-flavoured spirits continues Sierra Tequila has unveiled a new coffee liqueur, called Sierra Gran Café.

The new variant is made by blending Sierra Tequila Blanco with 100% Mexican coffee to create a liqueur that “perfectly balances Sierra Tequila’s fruitiness with notes of natural roasted Mexican coffee”.

Sierra Gran Café is aimed at consumers aged between 21-35-years-old and will be supported in both the on- and off-trade.

The expression is described as having an aroma of toasted coffee, nutty nougat and herbal notes and spices, leading to flavours of natural roasted Mexican coffee on the palate, tropical fruit and lightly peppery agave notes.

The finish delivers toasted coffee combined with chocolate brownies, making it “perfect for sipping” or mixed in cocktails.

In a statement the brand said: “Coffee is experiencing an ongoing revival and espresso liqueurs enjoy great popularity.

“The concept of coffee-flavoured Tequila has worked very well in the high-end segment (Patrón XO Café); the SKU has had tremendous success internationally.

“Sierra Gran Café also offers a superb taste experience in the more mainstream segment. The easy accessibility of the product and taste offers great opportunity to gain new consumers for the Tequila segment and Sierra Gran Café offers an exquisite and entirely different taste experience to other coffee liqueurs.”

Bottled at 25% abv, Sierra Gran Café is available at an RRP of £25 per 700ml bottle of £18 per 500ml from The Drinks Company.