Cîroc prepares for 58th Grammy Awards
Ultra-premium vodka brand Cîroc is readying to celebrate its position as the official vodka of the 58th annual Grammy Awards 2016.
Cîroc vodka has been confirmed as the official sponsor of this year’s Grammy AwardsFollowing the brand’s involvement with the music event last year having signed a “multi-year” deal with the awards, Cîroc will be marking the ceremony with a tribute to the “ultimate collaborations”.
In the week leading up to the prestigious awards, the ultra-premium vodka brand will engage with fans by offering them the chance to experience music and Cîroc together through exclusive event activations and social media engagement.
“Music is a powerful force that connects us all – and the best music is fuelled by passion, creativity and collaboration,” said Sean “Diddy” Combs, chairman of Combs Enterprises.
“And Cîroc is honoured to partner with the Grammy Awards to make the most of this year’s phenomenal partnership.”
The first instalment in the renewed partnership will be a video series, titled What You’re Made Of.
The short films will feature Grammy-nominated talent sharing their professional stories about their journey to the Grammy’s, which partnerships and collaborations helped them achieve their goals and what they hope to achieve after the awards season is over. The episodes will air on grammy.com.
On Thursday 11 February, Cîroc will toast to excellence in audio at The Recording Academy’s 9th Annual Producers and Engineers Wing Grammy Week Celebration event, which aims to celebrate producer Rick Rubin.
Not only that, but Cîroc has launched a new commercial promoting its most recent flavour variant, Apple, featuring the song Love and Happiness, performed by eight-time Grammy winner, Al Green.
