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Waldemar Behn launches après-ski activation at Copenhagen Airport
German drinks group Waldemar Behn has launched an après-ski activation at Copenhagen Airport, featuring brand leaders Danzka Vodka and Dooley’s Original Toffee Cream Liqueur.
An après-ski activation is set to launch at Copenhagen AirportWaldemar Behn has partnered with duty free retailer Tax Free by Heinemann to deliver the ski-themed promotion, which can be found in the largest of its six shops in the airport.
The campaign is built around the existing Danzka Vodka bar, where travellers will be be invited to sample the spirit both neat and mixed with a variety of fruit flavours. In addition, the bar will promote tastings of Dooley’s Original Toffee Cream Liqueur.
Travellers will have the opportunity to tackle an virtual piste on an in-store ski simulator, and the highest-scoring competitors will be in with a chance of winning one of five fitness bands from travel electronics supplier, Akita Electronic.
Throughout the campaign period, customers purchasing a bottle of Danzka Vodka or Dooley’s will also receive a free mini LED torchlight.