The week in pictures
Superstar singer Pixie Lott celebrated her birthday this week at popular celebrity hangout Mahiki, in London. The 25-year-old singer held a fancy dress do, turning up to the tiki venue in a pink Penelope Pitstop costume.
SB headed to the opening night of The Gibson this week – an Edwardian themed watering hole in London, founded by Rusty Cerven, former senior mixologist at The Connaught Bar, and world-renowned bartender Marian Beke.
Hard Rock Café Hollywood on Hollywood Boulevard hosted bartenders from central and western regions to vie for the winning accolade in the 2015 BARocker competition. Judged by a panel of experts, Dan Good from the Hard Rock Café Seattle and Ignacio Jimenez Grimm from Hard Rock Café Las Vegas were crowned regional winners.
Erick Castro launched the second episode in his Bartender at Large series, titled ‘Ghosts, Buttholes & Chuck. E. Cheese’, in which he continues to ponder the lives of bartenders.
Jim Beam aired its new TV advertisement in the US this week featuring the Bourbon’s global partner, actress Mila Kunis. Titled ‘A Look Inside’, the 30-second commercial is part of the brand’s Make History campaign and shows Kunis in the Jim Beam rackhouse where the Bourbon is left to age in oak barrels.
Monkey 47 Gin has teamed up with Michelin-starred dim sum teahouse Yauatcha to celebrate Chinese New Year – the Year of the Monkey. The collaboration includes a bespoke Monkey 47 gin cocktail menu and macarons inspired by the 47 botanicals that can be found in the spirit.
To celebrate Taraji P. Henson’s 2016 Golden Globe award for best actress in a television series – awarded for her portrayal of Cookie in Empire – Cîroc vodka created a bespoke cocktail in her honour. Named The Empress, the cocktail includes Cîroc, cucumber juice, rosemary syrup and lemon juice.
United Spirits Limited (USL) launched Phase II of its ‘Road to Safety’ scheme in partnership with the Ministry of Road Transport and Highways in India, aimed at encouraging drivers to pledge never to drink and drive. Present at the launch of the initiative were union minister Nitin Gadkari and Abanti Sankaranarayanan, USL.
Haig Club shared an array of pictures from the exclusive Haig Club launch in Shanghai this week, including this selfie with brand ambassador and football legend, David Beckham.
Recently reopened Nelson’s Green Brier Distillery in the US had reason to celebrate this week after news broke that Constellation Brands has acquired a minority stake in the business.
