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Joseph Cartron revamps eau-de-vie packaging
French liqueur producer Joseph Cartron has given its portfolio of eau-de-vie a packaging redesign to emphasise the “elegance” and “prestige” of the brand.
Joseph Cartron has given its eau-de-vie Fleuron portfolio a packaging redesign
The Fleuron range will include Cartron’s Burgundy eau-de-vie, which comprises Poire Williams des Monts de la Côte d’Or, Marcs de Bourgogne and The Fine de Bourgogne.
Additionally, the white eau-de-vie range has also been overhauled to give “new dynamism” to the category.
The bottles have been revamped to feature a cork instead of a screw cap, while the labels have been assigned specific colours to reflect the fruit flavours of each expression.
Furthermore, the Vieille Prune has now been added to this particular collection.
Marc de Bourgogne 8 Years and Marc de Bourgogne Hors d’age 15 Years have also been tweaked, with new neck labels to “improve the elegance” of the bottle and make opening “more practical”, plus the wooden case has been replaced by a new gift box.