Glenmorangie releases new Tayne whiskyBy Annie Hayes
Glenmorangie has launched Glenmorangie Tayne, the second expression in its range of travel retail single malt whiskies, called the Legends Collection.
Each expression in Glenmorangie’s Legends Collection is intended to celebrate a story from the distillery’s homelands on the Dornoch Firth in Tain, located in the north east of Scotland, where it has resided since 1843.
The latest offering, Glenmorangie Tayne, pays homage to a Spanish Galleon that it is said to have sunk in Dornoch Firth, formerly known as the Firth of Tayne, in 1588.
Finished in Spanish Amontillado sherry casks, and bottled at 43% abv, the expression follows Glenmorangie Duthac which launched in global travel retail in May last year.
The bottle and packaging was designed by brand agency ButterflyCannon; inspired by the “hand-crafted quality” of the wooden Galleon and the oak casks the expression is matured in.
The central icon of the design is a homage to the heraldic crests often seen on Spanish galleons during the period, framed by detailed sculptural debossing intended to represent the ship’s stern.
Glenmorangie’s iconic ‘watermark’ has been adapted into a graphical representation of “the power of the ocean”.
Jon Davies, creative director at ButterflyCannon, said: “As the second Glenmorangie Legends expression, Glenmorangie Tayne gave us the perfect opportunity to build on the compelling story and aesthetic we created for the Legends Collection, with an opulent design that helps to reinforce Glenmorangie as a key player in the luxury travel retail sector.”
Michael Atkinson, global marketing manager at Glenmorangie, added: “ButterflyCannon’s packaging design for Glenmorangie Tayne successfully brings to life the story and inspiration for this magnificent single malt whisky.”