Effen Vodka and 50 Cent unveil unique designBy Melita Kiely
Effen Vodka has worked with brand partner and rapper 50 Cent to launch a limited edition American football bottle to attract new consumers to the brand.
The limited edition bottle is wrapped in a custom made textured sleeve adorned with a football jersey style number ’50’, and finished with 50 Cent’s golden stamp of approval – his signature and logo.
“Effen is the perfect example of liquid luxury and it’s taking over,” said rapper and entrepreneur 50 Cent. “This limited edition football bottle will raise the game for your football party.”
Effen Vodka – which means ‘smooth’ in Dutch – first forged a partnership with 50 Cent in 2015, and has seen collaborations on social media, retail programming and brand-sponsored events in addition to live performances and music videos.
“50 Cent is one of the hardest-working businessmen out there and has played an integral role in the triple-digit growth of Effen Vodka this past year,” said Jason Dolenga, senior brand director, vodka at Beam Suntory.
“We’re excited to launch this limited edition football bottle to give our fans a taste of the exciting things to come from Effen and 50 Cent in the future.”
Effen Vodka’s limited edition football bottle will be available at select retailers throughout the US with an RRP of US$35.99 per 750ml bottle.