The world whisky brands to watch in 2016

16th December, 2015 by Kristiane Sherry

Key trends

Scotch-Whisky-Masters-2015-2• Expect to see an increase in local releases and differentiated expressions from “New World” whisk(e)y regions such as Taiwan, India and Scandinavia.

• More “hybrid” releases combining traditional distilling and maturation practices from two or more regions, like Bowmore Mizunara Cask Finish.

• Consumer scrutiny will home in on “third-party” distilling. Expect to see more “grain-to-bottle” marketing messages as a result; brands that can will seek to counter this.

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