The rum brands to watch in 2016

21st December, 2015 by Melita Kiely

Key trends

Single-estate• A greater influx of independent, “craft” rum distillers will fire up their stills.

• Premiumisation will continue to flourish, particularly within the premium and super-premium segments.

• More single-estate rums will be released to tap into consumer demands for provenance and authenticity.

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