The rum brands to watch in 2016

21st December, 2015 by Melita Kiely

Havana Club

Havana-ClubThe US and Cuba normalised diplomatic relations at the end of 2014, but Pernod Ricard’s Havana Club is still waiting for Congress to lift the trade embargo. Doing so would enable the French drinks group to launch the rum under the Havanista label, as the Havana Club trademark is owned by Bacardi in the US. The benefits would be undoubtedly huge as the US is currently the largest rum region by volume and the second largest by value.

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