Poliakov Vodka launches Ice Breaker Challenge

French vodka brand Poliakov has launched a new marketing campaign focused on an interactive experience, titled the Ice Breaker Challenge.

Poliakov Vodka is hoping to strengthen consumer relationships with its Ice Breaker Challenge

Described as an “intuitive and dynamic” game, the Ice Breaker Challenge aims to offer the chance for consumers to be “completely immersed” in the “freezing and futuristic” world of Poliakov Vodka.

The scene is set in a land of stalactites and ice, and players are tasked with protecting the vodka bottle against attacking ice monsters.

Either alone or in pairs, participants must perform particular moves in front of a 9ftx6ft screen in order to defeat the ice monsters.

Players have “galactic powers” such as frost shock waves and ice lasers to defeat the ice opponents.

The official Ice Breaker Challenge video has been published on Poliakov Vodka’s official YouTube channel, and depicts the reactions of passers by and players as they take on the game.

The brand hopes the marketing campaign will boost international digital communication and strengthen consumer relationships.

Click the video below to watch Poliakov Vodka’s Ice Breaker Challenge. 

[youtube width=”612″ height=”350″]https://youtu.be/jE_YCUguMTc[/youtube]