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Guinness Nigeria to distribute Diageo spirits
Diageo has appointed Guinness Nigeria as the exclusive distributor of its international spirits brands, effective from 1 January.
In Nigeria, Guinness Nigeria will handle Diageo’s portfolio of international spirits brands
The UK drinks group holds a 54.3% shareholding in Guinness Nigeria, a listed company. Diageo said the terms of the deal are ‘not material’.
In the year ending 30 June 2015, Diageo’s international premium spirits net sales in Nigeria were £20 million.
Earlier this year, Diageo terminated its joint venture with Heineken and Namibia Breweries in South Africa and Namibia three years earlier than planned, taking distribution in-house.
The group has formed standalone entities to market and distribute its brands in the countries – a move Diageo claims will allow it to strengthen its investment in spirits.