‘First’ distilled botanical mixer comes to US

INDI & Co.’s range of distilled botanical mixers, thought to be the world’s first, are now available in 14 US markets.

Produced in Puerto de la Santa Maria, Spain, using a “handcrafted”, traditional distillation and maceration process, INDI claims to use the “purest” form of botanical extraction to produce its 100% natural drinks.

To make its beverages, INDI & Co. claims to use local aromatic herbs, lemons and oranges, plus ingredients like quinine bark and vanilla, and macerates them separately for four weeks to extract the raw flavour. The liquid is then blended in alembic stills, before being distilled gently for around five hours with purified water, natural sugars and fruit juices.

“We have found a way to preserve the essence and soul of botanicals and incorporate them into a premium mixer, that not only offers an ideal alternative for mixologists and bartenders, but also gives restaurants a refreshing non-alcoholic soda option,” said Jorge Martínez Escudero, managing director of Casalbor America, owner of the INDI & Co. brand.

“Really it’s the time, care and learning from techniques that are centuries old that make these drinks special. They are one-of-a-kind small batch and hand-crafted botanical beverages with no extras – purely the delicious essence of each ingredient.”

The botanical mixers are designed to be paired with high-end spirits such as gins and vodkas, and are also marketed as non-alcoholic, healthier alternatives to soda.

INDI & Co is now available in Tonic Water, Seville Orange and Lemon Tonic flavours in California, Nevada, New York, New Jersey, Delaware, Maryland, Washington DC, Virginia, Florida, Connecticut, Arizona, West Virginia, Colorado, and Tennessee.

INDI & Co’s entry into the US market continues the consumer trend for increased interest in tonic. In May this year, Bombay Sapphire gave imbibers the chance to design a custom tonic to complement their personality through an iPad app.