Brown-Forman toasts Sinatra’s 100th birthday

Jack Daniel’s, the Brown-Forman owned American whiskey, celebrated the 100^th anniversary of the birth of Frank Sinatra with a special first class tasting on board Delta Air Lines.

On 11 December, the Atlanta-based airline served tastings of Jack Daniel’s Sinatra Century on first class flights between JFK and LAX airports to mark what would have been Sinatra’s 100^th birthday on 12 December.

For the entire month of December, the signature cocktail on all Delta flights will be “Frank’s Way” which features Jack Daniel’s Old No. 7, ice and a splash of water.

The inflight tasting comes as part of a wider celebration of the relationship between Sinatra and Jack. Global activities from the Brown-Forman Travel Retail team include high profile ‘Frank and Jack’ promotions in 26 airports around the world, in addition to #ToastSinatra social media support.

Jack Daniel’s Sinatra Select was developed in partnership with the Sinatra family to celebrate the day Sinatra would have turned 100 years old. The whiskey is drawn from 100 specially grooved ‘Sinatra barrels’ and is bottled at 100 proof. Presented in a luxury gift pack along with a newly released 1966 Sinatra concert at the Sands and a commemorative book, a limited number of Sinatra Century bottles are available exclusively in travel retail for a suggested retail price of US$450.

A separate Jack Daniel’s Sinatra Family Reserve expression is also now available. 15 bottles were created for the ‘truly serious Frank Sinatra/Jack Daniel’s aficionado’, which are presented with a signed letter from Frank Sinatra’s children. Each bottle is individually numbered, comes with a commemorative plaque, and retails at US$1,500.

Jack Daniel’s Sinatra Family Reserve is only available in travel retail from Hong Kong, Sydney, Munich, Atlanta, Heathrow, Changi, Los Angeles and Schiphol airports.

In August, Brown-Forman relaunched sister expression, Jack Daniel’s Sinatra Select, to the UK market.