Stoli takes brands to ‘next level’ in Central Europe

Stoli Group has appointed two new distributors in central Europe for its core Stolichnaya Vodka and super-premium brand extension elit by Stolichnaya.

Stoli Group hopes new distribution agreements will take its brands to the “next level” in Central Europe

The group has named Premier Wine & Spirits its new distributor in Czech Republic, while Panna Cocktail has taken up the role in Hungary. Both succeed United Brands, which Stoli has thanked for its “instrumental efforts”, particularly in the off-trade.

Stoli hopes the new appointments will offer a “renewed approach” in the Central European market, with an integrated mix of on- and off-trade program to take the brand to the “next level” over the coming years.

Premier Wines & Spirits, one of the largest drinks distributors in the Czech Republic, and Panna Cocktail will implement “bespoke Martini programs” for elit and a “Stoli Mule” program for Stolichnaya. In the off-trade, the “Stoli Ibiza Experience” will be activated in 2016.

“Our whole sales and marketing team is thrilled about upcoming co-operation and we believe, that our company is the right partner to fully exploit potential of high quality and premium spirits like Stolichnaya in the Czech market,” said Alexander Suja, marketing director at Premier Wines & Spirits. “I am confident that co-operation of our companies will be fruitful and successful.”

Szabó Gábor, general manager of Panna Cocktail, added: “We are happy to add Stoli and elit to our portfolio, the brand perfectly fits into our premium range of products. Stoli will be treated with highest care and main focus. We are sure we’ll build Stoli a strong leading international vodka brand in Hungary in the coming years.”