Southern Comfort recruits Danny McBride for ad
US comedy actor Danny McBride is starring in a new campaign for Brown-Forman’s Southern Comfort brand, called SHOTTASoCo.
Pineapple Express star Danny McBride stars in the latest campaign for Southern ComfortStanding for “shot of Southern Comfort”, SHOTTASoCo features its own “booty-shaking” theme tune.
McBride, star of Pineapple Express and HBO’s Eastbound & Down, transforms from a CGI figure and then flies through the air at different locations around the world, singing the theme tune.
SHOTTASoCo is and extension of Southern Comfort’s long-running Whatever’s Comfortable campaign.
“Danny McBride is truly the perfect ambassador for us,” said Lisa Hunter, brand director for Southern Comfort. “He genuinely loves Southern Comfort, and his personality perfectly aligns with our everyday mantra, ‘Whatever’s Comfortable.’ We know there’s no one better to pioneer the SHOTTASoCo movement.”
Southern Comfort has seen its sales fall in recent years, declining 5% both inside and outside its key US market in 2014/15.
Parent company Brown-Forman refused to comment on recent press speculation that it is planning to offload both the Southern Comfort and Chambord liqueur brands.
Click on the link below to view Southern Comfort’s SHOTTASoCo advert featuring Danny McBride.
