Shaken launches new crowd-funding campaignBy Kristiane Sherry
London-based cocktail brand Shaken has launched a new crowd-funding campaign through Seedrs as it seeks a second round of investment.
Established in 2014, Shaken produces boxes of cocktail ingredients and recipes sold directly to consumers, through high-end retailers, and as a monthly subscription service by post.
Through the brand’s Seedrs campaign, anyone can now buy shares in the company, with the entry-level investment amount just £15.
Shaken says it will look to target the hotel mini-bar market and is seeking to expand its subscriber base.
Mark Jennings, CEO of Shaken, said: “We’ve achieved a huge amount in the past year, and 2016 looks even more exciting. To take advantage of the opportunities available to us, we need investment for product development and to bring in fresh expertise. We’ve seen tremendous support from across the drinks industry and the startup community, and we’d like to bring as many investors on board as possible.”
One of Shaken’s cheerleaders is Ryan Chetiyawardana, aka “Mr Lyan”, who added: “There are a lot of boundaries that need to be broken down and I think what’s being done at Shaken is an amazing showcase of that.”
Shaken’s first round of crowd-funding saw the company raise more than £118,000 in March this year, surpassing its initial target of £60,000 in four days.
UK taxpayers who invest in the latest round of investment can take advantage of tax breaks, as the initiative is part of the government’s EIS scheme. The UK tax relief programme is designed to “stimulate and support entrepreneurship” by offering investors up to 30% of their investment back in income relief.
Shaken’s “Signature” cocktail boxes are available now in Fortnum & Mason, Selfridges and Harvey Nichols with an RRP of £39.99. It’s subscription service is available at £24 per month, including UK delivery.