Ketel One reveals 325th anniversary bottle

The Nolet Family Distillery has launched a limited edition Ketel One vodka bottle to celebrate the company’s 325^th anniversary.

The Nolet Family Distillery 325^th Anniversary Bottle by Ketel One vodka is decorated in copper matte plating to honour the role that copper pot distillation has in creating the vodka brand.

The ironwork design is a nod to the ironwork that features above the entrance to the distillery in Holland and also boasts the signatures of the 11^th generation Carl Nolet Jr. and Bob Nolet Jr. on the bottle as a “promise to every consumer that they will find the same high quality liquid in every bottle of Ketel One”.

“Our father has always taught us, as his father did before him, “quality before everything’,” said Carl Nolet Junior, 11^th generation of the Nolet family. “We are honoured to join our father and family this year as we reflect proudly on the past and look towards an exciting future for Ketel One vodka.”

Furthermore, Ketel One Vodka will launch a new brand campaign filmed in and around the Nolet Family Distillery, titled Our Life’s Work.

The campaign will feature 30- and 15-second videos that will be aired across broadcast, digital and social media platforms, in addition to a 90-second spot on the brand’s website.

Our Life’s Work also includes a clip dedicated to emphasising the message of responsible drinking.

Furthermore, Carl Nolet Sr. will host a global celebration at the Nolet Family Distillery next May.

“Diageo is proud to share this momentous celebration and we join the Nolets in toasting centuries of success in the future,” said Doug Campbell, brand director, Diageo North America. “The passionate commitment of the Nolet family and their distilling expertise goes back 325 years, and is what has made Ketel One vodka one of the most recommended and requested vodkas in the world.”

The Nolet Family Distillery 325^th Anniversary Bottle by Ketel One vodka is available now.