Grazia marks 10 years with Tia Maria tie-up

Weekly glossy Grazia has teamed up with Illva Saronno to release a limited edition Tia Maria bottle to celebrate the magazine’s 10^th anniversary.

Grazia has partnered with Illva Saronno to release a limited edition Tia Maria pack to mark its 10th anniversary

The gift tin, on-shelf in December, is available in selection of monochrome designs

Model and DJ Zara Martin, fashion blogger Danielle Peazer, music producer and DJ Krystal Roxx, and mixologist Jennie Rae Chuter have been recruited to front the product release.

The four will appear on a series of billboard posters with the strapline “All we want for Christmas”, as well as across Grazia’s print, digital and iPad channels.

Paolo Dalla Mora, global communications director for Illva Saronno, said: “Grazia and Tia Maria share a lot of the same values and therefore they are the perfect partner for our first ever limited edition magazine tie up.

“We both speak to women who have a passion for fashion, like to enjoy stylish nights out and like to set, and not follow, trends. We’d like to raise a glass of Tia Maria to Grazia and toast many more years of success.”

Lauren Holleyoake, publisher, Grazia UK, added: “We’re excited to be celebrating ten hugely successful years of the Grazia brand with Tia Maria. That’s ten years of Grazia as an agenda-setter and a trailblazer, which is why we are showcasing our trend-setting credentials with content – across print and digital – focusing on fashion, music and mixology.

“We’ll be working with Tia Maria to bring our readers inspiration and advice throughout the festive period.”

The limited edition pack is priced at £15 for a 70cl bottle, and will be available from Asda, Tesco, Morrisons, Waitrose & Sainsbury’s.