Gordon & MacPhail highlights wood in campaign

10th November, 2015 by Amy Hopkins

Malt whisky bottler Gordon & MacPhail has launched a new campaign to highlight the importance of wood in Scotch maturation.

Gordon-&-MacPhail-campaign

Gordon & MacPhail has launched The Wood Makes the Whisky campaign

The Speyside group has created a book and dedicated website to accompany The Wood Makes the Whisky campaign, which aims to educate consumers on how wood affects the taste profile of whiskies in its portfolio.

Gordon & MacPhail has selected a series of whiskies from various collections, including Connoisseurs Choice, The MacPhail’s Collection and Rare Vintage, to demonstrate the message of the campaign.

“Here at Gordon & MacPhail we have always been focused on the close relationship between oak and spirit, and have learned from vast experience that wood really does make the whisky,” said Ewen Macintosh, chief pperating cfficer at the company.

“We have selected the special series of whiskies to demonstrate this complex relationship.”

The selected whiskies include Connoisseurs Choice Speyburn 1991, The MacPhail’s Collection Bunnahabhain 8 Years Old, Rare Vintage Glen Grant 1954 and Speymalt Macallan 2006, as well as a number of others.

In September this year, Gordon & MacPhail launched a £20,000 bottle of 75-year-old Mortlach whisky that was first put into casks at the start of World War Two.

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