De Kuyper to handle Roust in Netherlands
Central and Eastern European spirits producer Roust has appointed De Kuyper Royal Distillers as the exclusive distributor of its core brands in the Netherlands.
De Kuyper has taken over from Maxxium as Roust’s vodka distributor in The NetherlandsLiqueurs maker De Kuyper will distribute and market Roust’s Russian Standard Vodka, Żubrówka and Green Mark vodka brands, taking over from Maxxium Netherlands.
“We know that De Kuyper Royal Distillers is well placed for achieving our ambitious growth targets for our core authentic Russian and Polish vodkas, and we are positive we will see further growth of our portfolio in the Netherlands,” said Jonathan Ashworth, managing director of Roust in the Mainland Europe.
De Kuyper, itself a Dutch company, will handle Russian Standard from 1 January, while Żubrówka and Green Mark joined the group’s portfolio on 1 November.
“In our ambition to further strengthen De Kuyper’s portfolio with premium spirits, Russian Standard, Green Mark and Żubrówka perfectly fit and we look forward to establishing a successful and long lasting partnership with Roust in The Netherlands,” said Ivan Menting, commercial director of De Kuyper Royal Distillers.
In June this year, DeKuyper named the former head of Bacardi’s Germany business, Mark J. De Witte, as its new CEO.
