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William Grant reveals premiumised Grants TR trio
William Grant & Sons is to launch Grant’s Elementary, a trio of age statement whiskies and the first travel retail exclusives from the brand.
Grant’s Elementary is the first travel retail exclusive launch from the Scotch brand
The range celebrates the “three hero elements” of whiskymaking, said brand ambassador Rob Allanson. Carbon is a 6-year-old peated blend, Oxygen is an 8-year-old blended grain distilled under vacuum, and 29-year-old blended whisky Copper is the oldest Grant’s age statement ever released.
Inspired by the science behind whisky production, each blend “champions” the influence each element has on the liquid, with the age statement relating to its position in the Periodic Table of Elements.
“Grant’s Elementary is a limited edition range that’s all about lifting the lid on the science behind our whisky,” said Brain Kinsman, Grant’s master blender.
“Alchemy is high tech by nature, and Grant’s has been a serial innovator for generations, but our new techniques are always underscored by more than one hundred years of Grant’s tradition. Grant’s Elementary aims to showcase all the innovation and modern science that meets our age-old craft of whiskymaking in one exclusive range.
Stella David, William Grant & Sons CEO, and an engineer by training, added: “We’ve drawn on the aged stocks that we’ve accumulated to produce these three whiskies. Our master blender and his team have combined scientific precision and our traditional process to produce a range which encapsulates everything that makes Grant’s such a well regarded whisky around the world.”
Due to currency volatility, Ian Taylor, head of marketing, Global Travel Retail, declined to give RRPs, but indicated that Carbon 6YO would retail around 30% higher than Grant’s Family Reserve for 1-litre, Oxygen 8YO 60% higher for 1-litre, and that he “expects” Copper 29YO to retail between £200 and £230 for 70cl.
Grant’s Elementary range will be exclusively available in global travel retail from 2016. All three will be available in 5cl test tubes, with Carbon 6YO and Oxygen 8YO also available in 20cl bottles.