Stoli Group USA adds Bayou Rum to portfolioBy Melita Kiely
Stoli Group USA has signed an exclusive multi-year distribution deal with Bayou Rum producer Louisiana Spirits LLC, effective from 1 January 2016.
Bayou Rum is the first spirits addition to Soli Group USA’s portfolio, which includes its flagship Stoli Vodka brand.
The Bayou Rum range includes Bayou Select Rum, Bayou Silver, Bayou Spiced and Bayou Satsuma Rum Liqueur.
“Stoli Group USA is proud to partner with Bayou Rum and is looking forward to bringing the vision of its founders and shareholders to life in the US,” said Patrick Piana, president and CEO, Stoli Group USA.
“As a best-selling craft American rum with a fantastic heritage and superior taste, Bayou Rum is the perfect addition to the Stoli Group USA portfolio.”
It is expected the partnership will allow Bayou to “grow internationally in the future” and expand outside its current markets of Louisiana, Texas, Mississippi, Alabama, Florida, Maryland, DC and Georgia.
“In just two years, Bayou Rum has received more than 65 awards and accolades,” commented Trey Litel, co-founder and president, Louisiana Spirits. “Our rum is handcrafted from Louisiana sugarcane and distilled and bottled at the largest private rum distillery in the US.
“The opportunity to partner with a powerful, brand-focused organisation like Stoli Group USA will help us achieve our long term vision of establishing Bayou Rum as the leading American rum on the market.”