Ron de Jeremy XO Rum launches in UK

In collaboration with Spirit Cartel, One Eyed Spirits – the makers of Ron de Jeremy Rum – are set to launch Ron de Jeremy XO Rum across the UK.

The new UK release completes the portfolio of Ron de Jeremy Reserva and Ron de Jeremy Hardcore Spiced

Designed to celebrate the “Xtra Ordinary” life of adult entertainer Ron Jeremy, Ron de Jeremy XO is a blend of hand-selected pot and column still distilled rums from Barbados, Trinidad, Jamaica and Guyana, all aged for up to 15 years in American oak barrels previously used for Bourbon.

The flavour profile of Ron de Jeremy XO – a sipping rum – is “rich with oak tannins, fruit and spice and hints of caramelised nuts and honey”, “velvety and seductively smooth” on the palate, with a “long finish”.

The new release completes the portfolio of Ron de Jeremy Reserva and Ron de Jeremy Hardcore Spiced, which are already available in the UK.

One Eyed Spirits CEO and brand owner, Olli Hietalahti says: “We are delighted to introduce this beautifully crafted addition to the Ron de Jeremy range in the UK.

“Having already seen great success across Europe, it truly meets the needs of the rum connoisseur and the expectations of the experimental bartender, as well as people who enjoy the finer things in life – always with a sense of humour – so it’s no wonder it has quickly become our best-selling expression.”

Spirit Cartel consiglieri, Charles Marshall, added: “We give our customers what they want; something different, daring and always superior quality. Ron de Jeremy XO is a fine addition to any top shelf.”

Ron de Jeremy XO is bottled at 40% abv and has an RRP of £40.95.