Rapper Flo Rida new face of Rockefeller VodkaBy Amy Hopkins
Flo Rida is the latest rapper to lend his name to a spirits brand after signing a multi-year deal with Empire Rockefeller Vodka.
The Good Feeling performer will act as global ambassador for the New York-based Vintage Rockefeller Wine & Spirits Group’s Empire Rockefeller Vodka, appearing in marketing materials for the brand and promoting it through personal appearances and social media.
“We are thrilled that Flo Rida will be taking an active role with Empire Rockefeller Vodka,” said Steve Goldberg, president and CEO of Vintage Rockefeller.
“As a company that strives to be luxurious and maintains the highest degree of quality, we believe we found the perfect fit with Flo Rida – Vintage Rockefeller is incredibly excited to have him as the global ambassador of our brand.”
Flo Rida joins a number of other rap stars who have either launched their own spirits label or become a spirits brand ambassador, including Snoop Dogg, Jay Z and P Diddy.
“I am extremely excited to partner with such a sophisticated, innovative brand such as Empire Rockefeller Vodka,” said Flo Rida. “We share the idea that success should be celebrated with class, elegance and refinement, and that you should live your life to the fullest”.