Pearl Vodka introduces seasonal flavoured variantsBy Annie Hayes
Pearl Vodka has unveiled seasonal Pearl Pumpkin Spice and Pearl Chocolate Hazelnut flavours in a drive to cater for consumers’ “cold weather cravings”.
The Pumpkin Spice flavour “blends naturally with the smells of cinnamon, nutmeg and ginger”, creating “a delightful combination of sugar and spice”, while Chocolate Hazelnut pairs “rich chocolate and hints of delicate nut flavour” for a “smooth drinking experience”.
Pearl Vodka, which is owned by alcohol producer and supplier Luxco, suggests the new expressions should be prepared as cocktail serves.
Pumpkin Spice should be mixed with coffee-flavored liqueur and cream and served over ice, while Chocolate Hazelnut should be served in a chocolate martini, made by mixing it with chocolate liqueur and a splash of half and half served over ice.
Ashley Ulkus, brand manager at Luxco, said: “Our consumers crave classic flavours with unique twists.
“By bringing them a taste of fall and winter with Pumpkin Spice and Chocolate Hazelnut, we are catering to their dynamic palates and ensuring they continue to enjoy a heightened, quality drinking experience with ultra-smooth Pearl Vodka.
“We are committed to researching and developing new flavors that our consumers want to experience. Our consumers reflect the heart and soul of Pearl Vodka, and we strive to continuously satisfy their changing tastes.”
Both flavours are bottled at 35% abv, and will be available for a limited time across the US.