Corazon Tequila unveils new look bottles

1st October, 2015 by Melita Kiely

Sazerac-owned Corazon Tequila has revealed a new “uncomplicated” packaging design for its blanco, reposado and añejo expressions.

Corazon-Tequila

The new look bottle design for Corazon Tequila

Inspired by “simple elegance” the new design aims to put greater emphasis on the “quality and craftsmanship” of the brand.

“The new packaging really harkens back to the heritage of the brand,” said Ellen Hogan, Corazon marketing manager.

“The uncomplicated bottling highlights the quality of the spirit and allows the heart and craftsmanship in every bottle.”

Launched just five years ago, Corazon Tequila chose to redesign its bottle after deciding the former “contemporary” packaging was not in keeping with its heritage, authenticity and quality.

Corazon Tequila’s new bottles will be available to purchase from October at RRPs of US$39.99 for Corazon Añejo, US$34.99 for Corazon Reposado and US$29.99 for Corazon Blanco.

Last month Corazon Tequila launched the second batch of its Expresiones del Corazon, which includes liquid aged in ex-Old Van Rip Winkle and Buffalo Trace Bourbon barrels.

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