Beluga pens UK agreement with Cellar Trends

Beluga Vodka has signed a new UK distribution deal with Cellar Trends in a bid to strengthen its presence in the country.

From this month, family-run Cellar Trends will take over all sales, distribution and marketing of Russian vodka brand Beluga.

Beluga Vodka, which undergoes an additional “resting” period in its production process to create a “smoother” taste, has a portfolio consisting of four expressions.

Owned by Synergy Group, Beluga Vodka first launched in 2002 and is now the company’s flagship product.

Cellar Trends will now focus on promoting Beluga as a product that can be enjoyed neat, with food – particularly caviar – and in cocktails.

“Cellar Trends is proud to be appointed for this exciting and iconic range of super-premium vodkas, which is the brand leader of this category in Russia,” said Terry Barker, director of sales and marketing at Cellar Trends.

“As one of the leaders within this category, we believe that Beluga Vodka has a great future with us within the UK market.

“2015 has been a busy year for us, with many new additions to our portfolio. This is a strategic move into the vodka category for Cellar Trends that will put us in good stead for our continued growth plans. We look forward to helping the brand achieve its potential in the UK.”