This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
News
Subscriber only
Bacardi targets rum growth with major campaign
Bacardi is aiming to pull back growth of its namesake rum with a new major advertising push – the first since the group completely restructured its marketing division earlier this year...