Announcing The Global Distillery Masters 2016

The Spirits Business is delighted to announce the launch of a new event in the renowned Global Spirits Masters series: The Global Distillery Masters 2016.

Created to recognise and reward excellence in worldwide distilling, the competition is open to distilleries of all sizes in all product categories.

Chaired by The Spirits Business and judged by a panel of industry experts, the Global Distillery Masters has been developed in response to the growing importance of tourism, creativity and technical innovation in the industry.

Each entry will be assessed on its own merit, with Silver, Gold and Master medals awarded in each category. The Master winners will then be reassessed for the overall title of Grand Global Distillery Master 2016.

The categories are:

• Consumer Experience: This category rewards and recognises consumer experience excellence. Tell us how you delight your visitors: it could be an experiential distillery tour, an immersive sampling experience, a purpose-built, engaging visitor centre – or something else. Let us know what makes your distillery special for consumers and why you are so successful.

• Distillery Innovation: Has your production team come up with a genuine, industry leading innovation? Has a new process or procedure increased yield, saved on cleaning costs or made your distillation better? This is a technical category and our judges are looking for evidence that your team’s innovation has significantly boosted business or enhanced product quality.

• Digital & Social Media: Is your website fun, informative, and an attractive representation of your distillery or brand online? Is your social media presence engaging and vibrant? Tell us why your digital presence is Master-worthy – our judges will look for proof of engagement, strength of brand representation, and how your online offer helps win and interact with consumers.

• Distillery Services: This category will assess the quality of a distillery’s retail offer, food and beverage options, and any other “added value” services your distillery has on-hand. Perhaps your shop drives significant incremental brand revenue, or your cafe is award winning. Let us know why your services are industry leading and you could be rewarded with a Master medal.

• Green Award: The environment matters and the need for greener distilling is greater than ever. Our judges are looking for evidence of a reduction in your environmental impact and a commitment to sustainable practice. Whether it is reducing water use, introducing renewable energy sources, heat reclamation or anything else, we want to hear about it.

Entries should be in a written format with accompanying images and supporting materials.

For further details and to take part, click here or email charlotte@thedrinksbusiness.com

Entries close on Friday 4 December 2015