Aberlour launches ‘Voice-o-Graph’ in London

21st October, 2015 by Annie Hayes

Aberlour has unveiled the next phase of its “Made From Experience” marketing campaign: a vintage recording booth called the Aberlour Voice-o-Graph.

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The Voice-o-Graph allows visitors to record a short 65 second message on to 6″ vinyl

The Aberlour Voice-o-Graph was built in the 1940s and is believed to be one of only two working examples in the world, representing one of the earliest forms of recording.

Aberlour has partnered with independent record store Phonica Records in Soho, giving consumers the chance to record a 65 second message on to  6″ vinyl along with the opportunity to sample Aberlour 12 Year Old Double Cask Matured.

The Voice-o-Graph will then move on to Canada and France before its final stop at the Aberlour Distillery.

Nikki Burgess, global brand director for Aberlour, said: “Our ‘Made from Experience’ series reflects our philosophy of harnessing skill, passion and expertise to create uniquely crafted result.

“Whether it be a velvety smooth single malt or a single edition vinyl pressed in our Voice-o-Graph, we believe in celebrating and facilitating authentic and meaningful experiences.”

The Voice-o-Graph builds on Aberlour’s global ‘Made from Experience’ series, which last year saw Ted Dwane, the bassist from Mumford & Sons, host a photo exhibition of people he had captured during his experiences touring with his band.

The Aberlour Voice-o-Graph will be available free of charge from Tuesday 20th October to Monday 2nd November while daily vinyl stocks last.

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