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WDFG opens second Eurotunnel store
World Duty Free Group has opened its second Eurotunnel Le Shuttle Store, with a major focus on bulk buying and “accessible indulgence”.
World Duty Free Group’s new Calais store has a major focus on spirits
The new-format 794 sqm store is located in the Eurotunnel Le Shuttle Charles Dickens terminal. It is WDFG’s second retail partnership with Eurotunnel, and its first located in France.
WDFG has placed a strong focus on liquor, with a wide, opening entranceway leading directly to the wine and spirits section. The category occupies 261 sqm, more than double the size of any other.
Entry level and premium spirits are located in a bright space opposite the wine and beer offer.
The walkway space then leads on to other travel retail categories.
“We were delighted to be awarded a second contract with Eurotunnel. The new store follows our successful partnership in the UK where we have proved that we understand the Eurotunnel customer very well,” said Fred Creighton, WDFG chief operating officer for UK and Northern.
“When passengers enter the Coquelles terminal they expect to see good value and excellent choice. They also want to take a memento of their travels home with them. Our new store is inviting and easy for customers to navigate and offers an extensive range of products, including authentic French foods and wines, at great prices.”
Jo Willacy, commercial director, Concession of Groupe Eurotunnel, said: “Our experience of working with World Duty Free Group has been very positive from the outset. They understand our customers and provide them with the perfect shopping opportunity when they pass through our terminals. We are delighted to open this new shop with them in Coquelles.”
The official opening took place on Thursday 24 September, with a weekend of customer-focused activities, giveaways and entertainment celebrating the launch.
Earlier this year David de Miguel, World Duty Free Group’s global head of liquor and tobacco, told SB how gin is “in” across travel retail.