Veev Spirits plans ‘aggressive’ expansion in US

Veev Spirits has teamed up with Blackheath Beverage Group in an effort to “aggressively” expand distribution across the US.

Effective from 1 October, Veev Spirits hopes the new partnership will almost triple sales of its brands, which include vodka replacement Veev Spirit and VitaFrute Cocktails – a line of organic ready-to-drink cocktails.

“Blackheath Beverage Group has the scale and multi-channel expertise to lead our sales efforts,” commented Veev Spirits co-founder, Carter Reum. “By combining our innovative products and breakthrough marketing strategies with Blackheath’s sales expertise and reach, we plan to aggressively take our brands to a new level of expansion.”

Veev Spirits was founded by brothers Courtney Reum and Carter Reum in 2007, which is now a member of 1% for the Planet, where 1% of topline sales are donated to environmental initiatives and made in the “only” distillery in the US that is operated by wind powered energy.

“Veev and VitaFrute’s premium quality, progressive positioning and commitment to sustainability resonate with millennial drinkers,” added Jay Harking, CEO, Blackheath Beverage Group. “Veev Spirits’ brands align perfectly with the other premium spirits we represent.

“We are excited to have a meaningful stake in growing Veev and VItaFrute in more markets around the country.”